Famous Punjabi Singer-Actor Gippy Grewal has been selected as the new brand ambassador of Videocon Mobile Services, which has been rebranded as Videocon Telecom. Arvind Bali, director and CEO, Videocon Telecommunications Ltd. said Gippy Grewal is one of the most popular Punjabi artist in North India and has a face connect with forward-looking and modern youth generation. So, the Tie-up with Gippy will help in extending the brand’s market presence.
“We are elated that Gippy Grewal is now our brand ambassador. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This, in addition to our all new and refreshing Videocon Telecom logo, reflects our core values,” Arvind Bali, director and CEO, Videocon Telecommunications Ltd. said in a statement.
Videocon group has been associated with many celebrities in the past including Shahrukh Khan, Abhishek Bachchan, Riteish Deshmukh and Shruti Haasan. Gippy Grewal, seen in punjabi films like “Jihne Mera Dil Luteya”, “Carry On Jatta”, “Mirza” and “Singh Vs Kaur” is excited about his association. He also sung the Song “Angrezi Beat” in Honey Singh’s International Villager, became biggest hit of year 2012.
Gippy Grewal Said that He can actually relate himself to the brand and this is the very reason that He didn’t have second thoughts in associating himself with the Videocon.